Valley Nordic

Valley Nordic S2 E19: P in CPG changing with D2C

Chander Chawla / Arne Tonning Season 2 Episode 19

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We discuss the purpose of packaging in Consumer Packaged Goods (CPG) and how it might change with the direct-to-consumer (D2C) business model. The discussion is based on Chander's blogpost on the subject.

Useful link:

Changing P in CPG: Packaging In The Direct-To-Consumer World