Valley Nordic
Chander Chawla, a Silicon Valley entrepreneur and Arne Tonning, a Norwegian Venture Capitalist, discuss global perspectives on startup business, technology, and culture. The views on the podcast are solely personal and not of our employers or of the organizations we belong to.
Valley Nordic
Valley Nordic S2 E12: Marketing with Andrew Sherrard
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Chander Chawla / Arne Tonning
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Season 2
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Episode 12
We have a very special guest, Andrew Sherrard, on this episode. Andrew is a former Chief Marketing Officer at T-Mobile US where he managed $1B+ in marketing budget and drove $16B in annual revenue. His un-carrier marketing strategy changed how wireless services are sold in the US. Andrew shares his insights on concept testing, positioning, naming, branding, pricing, advertising agencies, and other marketing topics that are useful for startups.
Arne will be back next week.
Correction: Edgewell tried to buy Harry's Razor and not Unilever/P&G. Sorry.
Useful links:
1. Andrew on Twitter
2. Andrew on LinkedIn
3. Andrew's recommended marketing book
4. Un-Carrier strategy
5. Chander's blogposts on marketing